Meta Is Shutting Down Its Video Speed-dating Service. Sparked - Expord

18 Jan 2022

Meta Is Shutting Down Its Video Speed-dating Service. Sparked


Another of Meta's experimental apps is no longer available. Sparked, the still experimental video speed-dating service, will be shut down on January 20, 2022, thus customers will have to find another means to perform online video dating (of which there are several options outside of Meta). “Like many good ideas, some take off and others, like Sparked, must come to an end,” is the official statement which is a not-so-subtle way of saying that the service didn’t really gain the traction they were expecting.

Sparked will be closing down in the first month of the year, according to Tech Crunch.


It was only a “small, external beta” when they launched it last April and expanded slightly over the next few months. Basically, it lets you go on quick, 4-minute video dates with several people. If you hit it off, you could then follow it up with a 10-minute date. You also have the option to share your other personal details if you want to take it off of the app.

They eventually began experimenting with “audio dating” where you could have “audio-only” dates during special events.

Facebook Dating eventually included an Audio Dates function for individuals who prefer to converse without the camera on. There were both local and global dating nights, as well as events tailored to specific demographics such as age groups and ethnicities. To put it bluntly, this didn't really launch for a larger audience, and it probably won't ever.

Sparked will be closing down, according to those who were part of the test group. Users can download the information from the website, but all accounts will be destroyed after January 20. There was no further explanation for why this is happening, other than the inference that the service never truly took off. However, because it was only a limited beta test, judging its lack of popularity is difficult. However, user response was definitely less than optimal.

No comments:

Post a Comment